DAA Seattle’s “Seattle Bowl” promotion (minus any Seahawks hype) was a success with over 650 units consigned and a 55% sale. Thanks to all who attended and continued to support the growing efforts of the Seattle team.
The wholesale market remains very healthy as we make our way through the first month of the New Year. There is a good balance of healthy supply and strong demand. While I anticipate certain segments will gain momentum in the upcoming weeks, I don’t see the overheated buyer feeding frenzy we’ve seen in years past when inventories were so short. The uptick in the trade market for what we all call “tax season” is showing itself. To what extent it will really heat up is yet to be seen. Nice, mid-price cars and trucks are always in demand and should continue to gain momentum in the upcoming weeks. The real “beaters” that everyone hates always get more attention toward tax season. These bottom of the market rigs will still need to be priced really well to sell, as there are plenty of them to go around.
On the late-model side, it seems like the SUV and crossover segment is really heating up. Pickups continue to dominate the marketplace and they sold well again last week. As long as there is no disruption in the flow from Canada, it seems like it will be business as usual for the foreseeable future.
We are on the back side of winter and spring is just around the corner. 2016 looks like it will be another good year to be in the car business.
Thank you for your business!
Quote of the week:
“There are certain enterprises in which a careful disorderliness is the true method.”— Herman Melville