July 15, 2019

Time to Rock!

What began as a one-time hair-brained idea to make a splash for the grand opening of a new auction facility in Spokane Washington has turned into the industry’s most significant auction promotion.

On that first Rock and Roll Sale evening back in 1996, some 500 dealers and friends watched the storm clouds roll in on our small outdoor stage. As the thunder and lightning began, the stage was abandoned and Jerry Lee Lewis and his band were put on risers in the auction barn for what became a giant barn dance. Based on the good time and the sale results, it didn’t take a brain surgeon to realize that we might be onto something. That’s how our annual tradition was born!

Since Rock & Roll Hall of Famer Jerry Lee Lewis took the DAA stage, twenty-three Rock and Roll acts have come to DAA to do their thing for us.

For an auction to transform from an average of 1500 consigned units per week to 5000 while producing a full-blown rock concert for 3000 people is quite a feat. The DAA Northwest team works day and night for two solid weeks to produce the Rock and Roll Sale. This team is simply amazing. The work ethic, commitment to excellence, and the sense of pride the team has is the most rewarding part of the event for me.

The 24th Annual Rock & Roll Sale is upon us. We hope you will join us July 24th & 25th for this year’s event. Log on to www.daanw.com/daarocks for information about our Wednesday and Thursday Rock & Roll Sale, Wednesday’s private concert and party featuring Michael McDonald, our Thursday “Sweetheart’s Day on the Town” event and the Auction Partner Expo.

Listed below are our previous 23 acts, many of whom have been inducted into the prestigious Rock and Roll Hall of Fame.

1996: Jerry Lee Lewis
1997: Chuck Berry
1998: Paul Revere & the Raiders
1999: Jefferson Starship & Loverboy
2000: Joe Walsh
2001: Three Dog Night
2002: The Guess Who
2003: Paul Rodgers
2004: Styx
2005: Huey Lewis & the News
2006: Kenny Loggins
2007: Doobie Brothers
2008: The Wallflowers
2009: Pat Benatar
2010: Joan Jett
2011: George Thorogood
2012: Foreigner
2013: REO Speedwagon
2014: Cheap Trick
2015: Heart
2016: Chicago
2017: Lynyrd Skynyrd
2018: John Fogerty

It’s time to ROCK – again!

-Bob